Privacy Policy
Last Updated: January 2026
bpimages.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and contact details you voluntarily provide when contacting us or subscribing to our mailing list.
- Technical Information: IP address, browser type, device information, and operating system.
- Cookies and Tracking Technologies: Data collected via cookies, web beacons, and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on our Site, links clicked, referring/exit pages, and search queries.
- Affiliate Tracking Data: Information to track clicks, conversions, and referrals to third-party casino operators.
How We Use Information
We use collected information for the following purposes:
- To improve, personalise, and optimise the Site and user experience.
- To conduct analytics and monitor Site performance.
- To track affiliate commissions and conversions from casino operator referrals.
- To send marketing communications (with your consent where required).
- To detect, prevent, and address fraud, security issues, and technical problems.
- To comply with legal obligations and enforce our Terms of Service.
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your browsing experience. Cookie types include:
- Essential Cookies: Required for Site functionality.
- Performance Cookies: Collect data on Site usage for analytics and improvement.
- Affiliate Tracking Cookies: Track referrals and commissions from casino operators.
- Marketing Cookies: Used for retargeting and advertising purposes.
You can control cookies through your browser settings or by using the cookie consent tool on our Site. Please note that disabling essential cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party websites, including non-Gamstop casino operators and affiliate partners. We are not responsible for the privacy practices, terms, or content of external websites. We strongly recommend reviewing the privacy policies of any third-party sites before providing your information. Your use of linked sites is at your own risk and subject to their respective terms.
Your Rights
UK/GDPR Rights: If you are located in the United Kingdom or European Union, you have the following rights under the General Data Protection Regulation (GDPR):
- Right of access to your personal data.
- Right to correct inaccurate data.
- Right to erasure ("right to be forgotten").
- Right to restrict processing.
- Right to data portability.
- Right to object to processing.
- Right to withdraw consent at any time.
To exercise any of these rights, contact us using the details provided below.
US Users (CCPA): If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt-out of the sale of personal information.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Affiliate tracking data may be retained for accounting and audit purposes in accordance with UK tax regulations (typically 6 years). You may request deletion of your data subject to legal obligations.
Contact Us
If you have questions, concerns, or wishes to exercise your privacy rights, please contact us at:
Email: privacy@bpimages.co.uk
We aim to respond to all privacy requests within 30 days. If you are dissatisfied with our handling of your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).